Written for US and UK agents. Every chapter is step by step, every rule is current, and every method from a well-known agent is summarised in plain words with the source it comes from.
From your first lead to keys in hand, step by step, for US and UK agents. It includes the methods the best-known agents teach, their real stories (checked against published sources), the rules you must follow, and every script and checklist you need. Sold separately from the plans.
Essentials edition
Best for newer agents, or anyone who wants the system without the deep dives.
Pro edition
Best for working agents: open houses, farming and the full script library are in here.
Complete edition
Best for agents building a business: a 12-month plan, checklists and ready AI prompts.
Ebook (PDF) for phone, tablet and print. One payment, no subscription. Prices in US dollars and UK pounds. Founding prices are 30% or more below the regular price, for everyone who buys by 30 November 2026. Methods from well-known agents are summarised in our own words with the book or source they come from; we don't claim their endorsement. What's in each edition
| Chapter | Essentials | Pro | Complete |
|---|---|---|---|
| 1. How real estate works in the US and UK | Yes | Yes | Yes |
| 2. Your weekly operating rhythm | No | Yes | Yes |
| 3. The rules: licensing, fair housing, privacy, money laundering | No | Yes | Yes |
| 4. Your database: touch systems that work | Yes | Yes | Yes |
| 5. Working by referral | Yes | Yes | Yes |
| 6. Social media and video that bring clients | Yes | Yes | Yes |
| 7. Open houses that produce clients | No | Yes | Yes |
| 8. Farming a neighborhood | No | Yes | Yes |
| 9. Expireds, FSBOs and valuations | No | Yes | Yes |
| 10. Portals and online leads | No | Yes | Yes |
| 11. Partnerships: lenders, solicitors, builders | No | No | Yes |
| 12. Speed to lead and follow-up | Yes | Yes | Yes |
| 13. Scripts that sound like you | Yes | Yes | Yes |
| 14. The buyer consultation and buyer agreements | Yes | Yes | Yes |
| 15. The listing appointment and pricing | Yes | Yes | Yes |
| 16. Handling objections | No | Yes | Yes |
| 17. Marketing a listing | No | Yes | Yes |
| 18. Showings, offers and multiple offers | No | Yes | Yes |
| 19. Negotiation | No | Yes | Yes |
| 20. Contract to close / sale progression | No | No | Yes |
| 21. After the close: clients for life | Yes | Yes | Yes |
| 22. Your numbers: goals, budget, conversion | No | No | Yes |
| 23. Personal brand and reputation | No | No | Yes |
| 24. AI for agents: prompts and guardrails | No | No | Yes |
| 25. Your 12-month plan | Short version | Yes | With worksheets |
| Appendices: scripts library, checklists, worksheets, UK deep dive, glossary, sources | Glossary and sources | Scripts, glossary and sources | All six |
Built from public research, official rules and the published methods of agents with long track records. Facts carry their source; methods from named agents are summarised in our own words with the book they come from.
US: fair housing, buyer agreements after the 2024 NAR settlement, texting and email rules. UK: redress schemes, material information, money-laundering checks, consumer protection.
Every chapter ends with a checklist you can do this week.
No income promises. Your results depend on your market and your work.
Rules change and vary by state and country. Check with your broker, compliance officer or solicitor.
A PDF designed for phone, tablet and print, with clickable chapters. Checklists print on one page each.
Yes. Email us your receipt and pay only the difference between editions.
Yes, free updates to your edition when rules or methods change.
Both. Essentials is the core system for newer agents. Pro and Complete add the deeper skills and business planning experienced agents ask for.