The Founders Plan: eighteen months of content, one payment.
Eighteen months of posts, reels, stories, emails and print for US and UK agents, built on research into how clients really choose, and planned to the day around the real calendar. Nothing to renew.
$97one-timeFrom 1 Dec 2026: $139UK£77From 1 Dec 2026: £110
Get the Founders PlanA post for every day of 18 months.
One designed post and one story a day, four finished reels a month, and the emails, print and scripts to turn attention into appointments.
- 540designed posts and captions
- 72finished faceless reels
- 540story frames
- 18+36newsletters and short emails
- 18print pieces for farming
- 90message and call scripts
Eighteen months, planned to the day
Every month follows the real calendar and has its own theme, so no two months are alike. Hover a month to see its theme.
Year 1 Be chosen
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Dec
Year 2 Be the authority
- Jan
- Feb
- Mar
- Apr
- May
- Jun
Each month has 30 designed posts, 30 stories, 4 finished reels, a newsletter, 2 emails, a print piece and 5 scripts, in US and UK versions. Start in any month: every month works on its own.
A look inside
Six of the designs, and the first seconds of one of the finished reels. Forest green and brass, with US and UK wording.
Previews are shown small and marked “Preview”. The full-size designs, captions, scripts, reels and files come only in the download you receive after payment.
What's inside
Eighteen months of content, and the systems that turn it into appointments.
18 months of content
Each month in its own folder: 30 designed posts with captions and a scheduling CSV, 4 finished reels, 30 story frames, a newsletter and 2 emails, a print piece, 5 scripts, plus Google Business Profile, LinkedIn and Pinterest sizes. US and UK versions.
The plan
The research behind the plan, the 60-minute day-one profile set-up, the 45-minute daily loop, and every month's theme and seasonal anchor at a glance.
The DM-to-appointment system
Keyword funnels with every reply written, the one-hour reply rule and a follow-up rhythm that never feels pushy.
A lead magnet
The Move-Ready Score, ready to brand and share, so people who like your posts raise their hand.
The Voice Match assistant
Paste it into any free AI chat tool. It learns how you write in five minutes, then makes every caption and message sound like you.
The tracker
A spreadsheet for Excel or Google Sheets: the daily loop, every hand raised, and the numbers that matter each month.
Built on how clients really choose.
Every figure has a source, every month has a reason, and nothing is a prediction.
Most clients come through people they trust
Two-thirds of US sellers found their agent through a referral or a past relationship (NAR, 2025). The plan builds that trust in public, every day.
Social media brings agents their best leads
39% of US agents named social media their top source of quality leads, ahead of their CRM and the MLS (NAR Technology Survey, 2025).
Buyers are older, and planning longer
The typical first-time buyer is now 40, and buyers search for about ten weeks (NAR, 2025). Content that plans with them wins them.
Rates are the wrong thing to post about
Forecasters expect rates to stay elevated. So the content never quotes a rate; it teaches clients to plan around any rate, which never goes out of date.
Delivered once. Yours to keep.
The Founders Plan is a one-time download: 18 complete months, organised by month. It includes everything in the Starter Plan and the Vault, and six more months on top.