Questions and straight answers

Six, twelve or eighteen months, depending on the plan: the Starter Plan (6 months), the Vault (12 months) and the Founders Plan (18 months). Every month has 30 designed posts, 4 finished reels, 30 stories, a newsletter, 2 emails, a print piece and 5 scripts. You download everything the day you buy.

30 designed posts with captions and a scheduling CSV, 4 finished faceless reels, 30 story frames, a newsletter plus 2 short emails, a print piece, 5 scripts, and Google Business Profile, LinkedIn and Pinterest sizes. Every month follows the real calendar. See Inside a month.

No. Designs come in several styles and the AI assistants rewrite captions for your city, niche and voice. Adding your own listing photos makes it fully yours.

Both. Captions come in US and UK English, with each market's terms: listing or instruction, closing or completion, HOA or service charge, realtor or estate agent.

No. Every reel is finished and faceless: 24 in the Starter Plan, 48 in the Vault and 72 in the Founders Plan. Each has a script if you'd like to film your own version.

We write to fair housing guidance and include a word check, but you are responsible for what you publish. Follow your MLS rules and your broker's review process.

Many brokerages require their name and logo on advertising. Every template has room for them. Check your brokerage's advertising rules.

No. Every design comes as a ready-to-post image and as a PDF you can open and edit in free Canva.

They work in ChatGPT or Claude, including the free versions. You paste a prompt and your details; nothing is connected to your accounts.

Use the posting sheet with free schedulers like Meta Business Suite, YouTube Studio and TikTok's built-in scheduler. The walkthrough is in every month's folder.

No. Nothing renews. Every product is a one-time download, and you keep every file for as long as you like.

Every product is a digital download you get straight away, so sales are final. If you are charged in error, or a file is broken and we can't fix it, we refund that payment. Look at the free sample kit first to see exactly what you get. Details in the refund policy.

Yes. The launch window closes on 30 November 2026. From 1 December 2026, new buyers pay the regular price shown next to each product. Everyone who buys by 30 November 2026 pays the founding price, once.

No. Each plan is a one-time download of complete, research-based months, delivered once and kept forever. The content is written to stay accurate: it teaches planning around any market and never quotes a rate or a forecast.

Only how far ahead they go. The Starter Plan covers six months (180 posts, 24 reels), the Vault twelve (360 posts, 48 reels) and the Founders Plan eighteen (540 posts, 72 reels). They come from the same series, so a longer plan includes the months of the shorter ones: buy the one that fits how far you want to plan. Compare them.

Not at launch. Every product is one-time, for one agent or one small team sharing a brand. Brokerages can email us about licensing.

Our payment partner processes cards and wallets and handles sales tax and VAT. We never see your card details.

Essentials covers the core system in 10 chapters. Pro has 20 chapters and the script library. Complete has all 25 chapters plus worksheets, checklists, the UK deep dive and the AI chapter. Compare editions.

No. The Lights On book is sold separately, in three editions, so you only buy it if you want it.

Lights On is the whole-business playbook: leads, listings, rules and planning. The Yes Room goes deep on one skill: what you say, ask and do in the conversations that win the business. See what it covers

No. To keep it fair to everyone who buys, the pages, scripts and tools are only delivered after payment. The book page lists everything it covers.

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No. They run entirely in your browser. Nothing you type or upload is sent to us.