Pricing: founding prices, 30% off

How far ahead?

One-timeStart here

The Starter Plan

Six months of social content, planned to the day, for agents who want to show up every day starting this week.

$47 one-time From 1 Dec 2026: $68 UK£37From 1 Dec 2026: £53

30% off founding price, you save $21 (£16)

6months, planned to the day, for buyers and sellers
180designed posts, one for every day
24finished faceless reels
180story frames, plus 6 newsletters and 12 emails
6print pieces and 30 scripts
+DM system, Voice Match assistant, tracker

One payment. Six months of content, yours to keep.

Get the Starter Plan

One payment. No subscription. US and UK versions included.

One-timeA full year

The Vault

A full year of research-based social content, planned to the day around the real US and UK property calendar.

$77 one-time From 1 Dec 2026: $110 UK£59From 1 Dec 2026: £85

30% off founding price, you save $33 (£26)

12months, planned to the day, for buyers and sellers
360designed posts, one for every day
48finished faceless reels
360story frames, plus 12 newsletters and 24 emails
12print pieces and 60 scripts
+DM system, lead magnet, Voice Match assistant, tracker

One payment. A year of content, yours to keep.

Get the Vault

One payment. No subscription. Includes everything in the Starter Plan.

One-timeMost complete

The Founders Plan

Eighteen months planned to the day: a year and a half of posting without wondering what to say.

$97 one-time From 1 Dec 2026: $139 UK£77From 1 Dec 2026: £110

30% off founding price, you save $42 (£33)

18months, planned to the day, for buyers and sellers
540designed posts, one for every day
72finished faceless reels
540story frames, plus 18 newsletters and 36 emails
18print pieces and 90 scripts
+DM system, lead magnet, Voice Match assistant, tracker

One payment. Eighteen months of content, yours to keep.

Get the Founders Plan

One payment. No subscription. Includes everything in the Vault.

Prices are shown in US dollars and UK pounds. Founding prices are an introductory offer, 30% or more below the regular prices shown, for everyone who buys by 30 November 2026. From 1 December 2026, new buyers pay the regular price. Each plan is a one-time download: no subscription, no renewals, nothing else to pay. The longer plans include the months of the shorter ones.

Lights On: the playbook, in three editions.

From your first lead to keys in hand, step by step, for US and UK agents. It includes the methods the best-known agents teach, their real stories (checked against published sources), the rules you must follow, and every script and checklist you need. Sold separately from the plans.

Essentials edition

The core system: get leads, win appointments, close.

10chapters
41pages
5real stories

Best for newer agents, or anyone who wants the system without the deep dives.

$19one-timeFrom 1 Dec 2026: $28UK£15From 1 Dec 2026: £22

Get Essentials

Pro edition

Everything in Essentials, plus listings, negotiation and compliance.

20chapters
77pages
7real stories

Best for working agents: open houses, farming and the full script library are in here.

$47one-timeFrom 1 Dec 2026: $68UK£37From 1 Dec 2026: £53

Get Pro

Most complete

Complete edition

All 25 chapters, the UK deep dive, worksheets and an AI chapter.

25chapters
102pages
8real stories

Best for agents building a business: a 12-month plan, checklists and ready AI prompts.

$97one-timeFrom 1 Dec 2026: $139UK£77From 1 Dec 2026: £110

Get Complete

Ebook (PDF) for phone, tablet and print. One payment, no subscription. Prices in US dollars and UK pounds. Founding prices are 30% or more below the regular price, for everyone who buys by 30 November 2026. Methods from well-known agents are summarised in our own words with the book or source they come from; we don't claim their endorsement. What's in each edition

Two books, two skills every agent needs.

Lights On builds the businessLeads, listings, the rules and a 12-month plan, from your first lead to keys in hand.

The Yes Room wins the conversationWhat to say, ask and do when a listing, an offer or a price is on the line.

The Yes Room

Speak to connect. Close with respect.

How real estate agents talk, listen and negotiate their way to signed deals. 22 chapters, 60 word-for-word scripts and 25 objection answers, built on four decades of published research.

$67one-timeFrom 1 Dec 2026: $97UK£49From 1 Dec 2026: £70

Get The Yes Room See what you'll learn

Billing questions

Is the 30% off a real discount?

Yes. The regular prices are what new buyers pay from 1 December 2026, when the launch window closes. Everyone who buys by 30 November 2026 pays the founding price, once, and keeps everything.

Do you offer annual or team plans?

No. Every product is one-time, so you're never locked in. Brokerages that want access for several agents can email us about licensing.

Which payment methods can I use?

Major cards and wallets through our payment partner, who also handles sales tax and VAT. We never see or store your card number.

Can I get a refund?

Every product is a digital download you get straight away, so sales are final. If you are charged in error or a file is broken and we can't fix it, we refund that payment. See the refund policy.

Simple prices. 30% off while we launch.